Here is a somewhat humorous example of how data quality can impact more than just your analysis or reporting. This example is good for me in particular because for so many years I have been dealing with municipal data quality, tax assessment, and billing. It alarms me how little data quality is discussed, and alarms me more when business talks about data quality because they think they need to, yet they don’t fully understand what it takes to implement and maintain good data stewardship. Anyway, perhaps a video like this can at least raise some eyebrows: